{"id":186,"date":"2025-03-25T10:35:50","date_gmt":"2025-03-25T10:35:50","guid":{"rendered":"https:\/\/reklamaimarketing.com.pl\/index.php\/2025\/03\/04\/kopia-bez-nazwy\/"},"modified":"2025-04-06T14:39:57","modified_gmt":"2025-04-06T14:39:57","slug":"jak-pisac-zeby-ludzie-chcieli-czytac","status":"publish","type":"post","link":"https:\/\/reklamaimarketing.com.pl\/index.php\/2025\/03\/25\/jak-pisac-zeby-ludzie-chcieli-czytac\/","title":{"rendered":"Jak pisa\u0107, \u017ceby ludzie chcieli czyta\u0107?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"186\" class=\"elementor elementor-186\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c9325 e-flex e-con-boxed e-con e-parent\" data-id=\"f5c9325\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7231a9b elementor-widget elementor-widget-post-info\" data-id=\"7231a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1d0ea9a elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/reklamaimarketing.com.pl\/index.php\/2025\/03\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>25 marca, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca6dc4 elementor-widget elementor-widget-text-editor\" data-id=\"5ca6dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1861\" data-end=\"2167\">Pisanie tekst\u00f3w, kt\u00f3re sprzedaj\u0105, to nie tylko kwestia dobrego stylu. To przede wszystkim umiej\u0119tno\u015b\u0107 wczucia si\u0119 w sytuacj\u0119 odbiorcy, zrozumienia jego emocji i potrzeb, a potem poprowadzenia go za r\u0119k\u0119 do rozwi\u0105zania, jakim jest Tw\u00f3j produkt lub us\u0142uga. Oto kilka zasad, kt\u00f3re zmieni\u0105 Tw\u00f3j spos\u00f3b pisania.<\/p><p class=\"\" data-start=\"2169\" data-end=\"2379\"><strong data-start=\"2169\" data-end=\"2197\">1. Pisz do jednej osoby.<\/strong><br data-start=\"2197\" data-end=\"2200\" \/>Zamiast kierowa\u0107 tekst do &#8222;klient\u00f3w&#8221; \u2013 kieruj go do jednej osoby. U\u017cywaj formy \u201eTy\u201d, jakby\u015b rozmawia\u0142 z kim\u015b po drugiej stronie ekranu. To zwi\u0119ksza zaanga\u017cowanie i buduje relacj\u0119.<\/p><p class=\"\" data-start=\"2381\" data-end=\"2605\"><strong data-start=\"2381\" data-end=\"2403\">2. Buduj napi\u0119cie.<\/strong><br data-start=\"2403\" data-end=\"2406\" \/>Zacznij od problemu. Poka\u017c, \u017ce rozumiesz frustracj\u0119, kt\u00f3r\u0105 odczuwa czytelnik. Dopiero p\u00f3\u017aniej przejd\u017a do rozwi\u0105za\u0144. To klasyczna technika storytellingu \u2013 dzia\u0142a, bo emocje nap\u0119dzaj\u0105 decyzje zakupowe.<\/p><p class=\"\" data-start=\"2607\" data-end=\"2865\"><strong data-start=\"2607\" data-end=\"2637\">3. U\u017cywaj prostego j\u0119zyka.<\/strong><br data-start=\"2637\" data-end=\"2640\" \/>Nie komplikuj. Unikaj \u017cargonu, d\u0142ugich zda\u0144 i niepotrzebnych wtr\u0105ce\u0144. Lepiej dzia\u0142a zdanie: \u201eZwi\u0119ksz sprzeda\u017c dzi\u0119ki prostym e-mailom\u201d, ni\u017c: \u201eImplementuj zoptymalizowan\u0105 strategi\u0119 komunikacyjn\u0105 wspieraj\u0105c\u0105 proces leadowania\u201d.<\/p><p class=\"\" data-start=\"2867\" data-end=\"3124\"><strong data-start=\"2867\" data-end=\"2888\">4. Zadbaj o flow.<\/strong><br data-start=\"2888\" data-end=\"2891\" \/>Tekst powinien p\u0142yn\u0105\u0107 \u2013 dlatego stosuj rytm. Przeplataj kr\u00f3tkie i d\u0142ugie zdania. Dodawaj \u015br\u00f3dtytu\u0142y, listy punktowane, wyr\u00f3\u017cnienia. Dzi\u0119ki temu tekst nie m\u0119czy, tylko prowadzi czytelnika do ko\u0144ca. A tam \u2013 wezwanie do dzia\u0142ania (CTA).<\/p><p class=\"\" data-start=\"3126\" data-end=\"3295\">Pami\u0119taj \u2013 dobry tekst nie tylko si\u0119 czyta. On dzia\u0142a. Przyci\u0105ga uwag\u0119, zatrzymuje i&#8230; sprzedaje. I w\u0142a\u015bnie dlatego warto pisa\u0107 z intencj\u0105, a nie tylko \u201e\u017ceby co\u015b by\u0142o\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pisanie tekst\u00f3w, kt\u00f3re sprzedaj\u0105, to nie tylko kwestia dobrego stylu. To przede wszystkim umiej\u0119tno\u015b\u0107 wczucia si\u0119 w sytuacj\u0119 odbiorcy, zrozumienia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-186","post","type-post","status-publish","format-standard","hentry","category-pisanie-i-content"],"_links":{"self":[{"href":"https:\/\/reklamaimarketing.com.pl\/index.php\/wp-json\/wp\/v2\/posts\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reklamaimarketing.com.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reklamaimarketing.com.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reklamaimarketing.com.pl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reklamaimarketing.com.pl\/index.php\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":7,"href":"https:\/\/reklamaimarketing.com.pl\/index.php\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":193,"href":"https:\/\/reklamaimarketing.com.pl\/index.php\/wp-json\/wp\/v2\/posts\/186\/revisions\/193"}],"wp:attachment":[{"href":"https:\/\/reklamaimarketing.com.pl\/index.php\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reklamaimarketing.com.pl\/index.php\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reklamaimarketing.com.pl\/index.php\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}